If you take nothing else away from this article, remember this idea: In a capitalist economy, artificial scarcity creates the conditions for discovering culture’s true market value.

According to an advertising agency I consulted, for example, a weekly podcast that generates thirty thousand downloads per episode should be able to reach Kelly’s target of generating a hundred thousand dollars a year in income. Earning a middle-class salary by talking through a digital microphone to a fiercely loyal band of supporters around the... See more

The internet turned everything into a commodity—now built on what economist Jeremy Rifkin calls “access relationships,” where “virtually all of our time is commodified” and “communications, communion, and commerce [are] indistinguishable.” Think of it like an open subscription loop, or peer-to-peer lifestyle funding. The next frontier is a world... See more