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Audience and Wealth, Part I
Creators that build wealth by investing in startups add a stakeholder to the mix: the company’s founder. This model can be leveraged in conjunction with those listed above, or independently. Isolated, creators buy ownership from founders with money and audience attention. The agreement they make is that they will expose the founder to their... See more
Mario Gabriele • Audience and Wealth, Part II
Today, content creators monetize their social presence through advertising or sponsorships, but these limited methods are often unstainable. That’s why creators are turning to solutions like Superpeer, Patreon, and Gumroad to monetize their audiences. While these solutions help monetize creator time and content, they don’t always allow creators or... See more
Holyn Kanake • 🧠 A Primer on Social Money by Holyn Kanake
“For the creator economy to be something more than creating a new uber-elite of rich independent creatives, it needs to ground itself in a culture of creativity, generosity, and mentorship. It will require current creators (including myself) to contemplate important questions:
Are we going to reward people based on their existing social capital and