Attention Required! | Cloudflare

I define “creative risk” as the wild ideas in our mind’s eye that we would love to pursue, but don’t because the cost (time, money, reputation...) is too much to bear. As a result, we play it safe in the form of making sequels in Hollywood, emulating successful campaigns in advertising, and “staying in our lane” or what we’re comfortable with in ou... See more

Act from Instinct and Build to Learn

Many yearn for neat narratives, perfect prototypes, or bulletproof decks that placate stakeholders. But in this quest for tidy consensus, the work can stagnate, spinning its gears in the muck of groupthink and subtle fear. Forward progress is made when you trust the raw feeling that something is worth trying and ... See more

Despite us all wanting the world to be fair, meaning that hard work (execution) is the explanation we tend to gravitate towards naturally, having good new ideas that nobody’s ever had is actually very hard, is never guaranteed, and benefits from:KnowledgeIntelligenceNon-conformityTime to thinkCriticism of your ideasPart of the challenge is that the... See more

Well, as it turns out, we each possess a skill for doing this: intuition. Sadly, trusting your intuition just doesn’t feel as practical as following a best practice, so that’s our next challenge. We’re about to meet some of the world’s top thinkers and do something that might seem crazy at first. We’re going to turn intuition into a tangible weapon

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