Attention Required! | Cloudflare

simplicity is difficult because there's no room to hide the lack of clear conviction that complexity affords

Complexity is like energy. It cannot be created or destroyed, only moved somewhere else. When a product or service becomes simpler for users, engineers and designers have to work harder. Norman writes, “With technology, simplifications at the level of usage invariably result in added complexity of the underlying mechanism. ”

“Attention isn’t free. It’s the most valuable thing you spend.”