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Miquela Sousa, aka Lil Miquela, is the first AI social media influencer. She’s a multi-hyphenate 19-year-old, half-Brazilian, half-Spanish model, influencer and singer created by creative agency Brud in 2016. Since her debut, she has accumulated 2.9 million followers on Instagram, and in 2018 she was named Time’s ’Most Influential People on the Int... See more

TikTok—one of the biggest repositories of AI slime—is exploring the possibility of releasing virtual influencers to compete for brand deals against its human influencers. Instead of a brand paying a human influencer five or six figures to flog its clothes or cars (a sum TikTok doesn’t get a cut of) the platform wants to offer brands the option of u... See more

By definition, a virtual influencer is a fictional AI-generated person with realistic characteristics, features and personalities of humans. They behave just like real-life influencers. They speak to the camera, share selfies, feelings and thoughts. The only difference is the content. And, well, the obvious – they’re computer-generated with pre-pro... See more