This aesthetic encourages you to always look and feel your best whilst appearing as if you didn’t even try. Hundreds of thousands of videos litter Instagram and TikTok detailing how you can get the look: most suggesting you adopt a ‘no makeup, makeup look’, ‘slicked back bun’ and ‘minimalistic dress’. TikTok has hailed Sofia Richie-Grainge the... See more

“’Cool girl’. Men always use that, don’t they? As their defining compliment: “She’s a cool girl”. Cool girl is hot. Cool girl is game. Cool girl is fun. Cool girl never gets angry at her man. She only smiles in a chagrined, loving manner. And then presents her mouth for fucking.”

Sam Levinson’s show Euphoria consistently sexualises characters such as Cassie (played by Sydney Sweeney) who are supposed to be around 17. The male director plays with pastel colours, ultra feminine clothing, ribbon, and plaits as well as excessive nudity. Sweeney told The Independent, “ There are moments where Cassie was supposed to be shirtless... See more