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Astrology expresses complex ideas about personality, life cycles, and relationship patterns through the shorthand of the planets and zodiac symbols. And that shorthand works well online, where symbols and shorthand are often baked into communication.

In the meme economy, the market performance of a stock or cryptocurrency is less about forecasting business revenue than it is about gauging a traded asset’s “memeability.” This user-generated, virality-based investment strategy can best be explained by René Girard’s mimetic theory of desire, which argues that “human desire is not an autonomous pro... See more

Dubbed “Astrology Tuesdays,” Bumble users in the U.S. can go to the new astrology channel within the conversations screen in Bumble’s Date mode. There will be weekly updates giving users content such as dating guides based on zodiac signs, advice on how to deepen relationships, what your astrological chart really means, the exploration of your big ... See more

Now, Silicon Valley tapped into millennial ennui – or, depending on your amount of cynicism, self-obsession – by taking astrology into the app age.