Saved by Sarah Owen
Astrology addicts can now see zodiac content on Bumble
Increasingly, consumers (Gen Z’s especially) are seemingly ditching Bumble, Hinge, and Tinder in favor of apps that better cater to their preferences and behaviors. In the last 18 months or so, a new paradigm of dating apps has emerged, many of which draw upon growing behaviors around gaming, live and short-form video (Curtn, Lolly, Snack, Filter... See more
Jay Drain Jr • Consumer Social is Eating the World
Astrology expresses complex ideas about personality, life cycles, and relationship patterns through the shorthand of the planets and zodiac symbols. And that shorthand works well online, where symbols and shorthand are often baked into communication.
The Atlantic • Why Are Millennials So Into Astrology?
Your Zodiac Sign Is 2,000 Years Out of Date
nytimes.comIn addition to being modeled after addictive casino games, online dating and apps are optimized for user engagement (i.e. membership and advertising revenue) instead of user desired outcome (i.e. finding your future husband).