Astrology addicts can now see zodiac content on Bumble

In uncertain times, people go looking for answers in unusual places. And in 2019, many U.S. consumers found their answers in the stars — or, more specifically, in a group of increasingly popular astrology apps offering horoscopes, fortunes, palm-reading and mobile access to psychics, among other things.

Increasingly, consumers (Gen Z’s especially) are seemingly ditching Bumble, Hinge, and Tinder in favor of apps that better cater to their preferences and behaviors. In the last 18 months or so, a new paradigm of dating apps has emerged, many of which draw upon growing behaviors around gaming, live and short-form video (Curtn, Lolly, Snack, Filter O... See more

Now, Silicon Valley tapped into millennial ennui – or, depending on your amount of cynicism, self-obsession – by taking astrology into the app age.