Assume You're Not Original - David Perell

In a world where we can outsource productivity to technology, the people who reap the biggest rewards aren’t those who work the fastest.

They’re the people who make things that are wonderful, original, weird, emotionally resonant, and authentic. As our feeds become flooded with instant, AI-generated content, the most dangerous thing you can do is pl... See more

In a world where we can outsource productivity to technology, the people who reap the biggest rewards aren’t those who work the fastest.

They’re the people who make things that are wonderful, original, weird, emotionally resonant, and authentic. As our feeds become flooded with instant, AI-generated content, the most dangerous thing you can do is pl... See more

The prior generation of information technology favored the introverts, whereas the new AI bots are more likely to favor the extroverts. You will need to be showing off all the time that you are more than “one of them.” Originality, including “in your face” originality, will be at a premium. If you are afraid to be such a “show off,” how is the worl... See more

Let the flame of Definite Optimism burn away the Mimetic virus. Use the Internet to curate your environment, so you can be hyper-mimetic towards the rare few who are anti-mimetic. Copy the people who don’t copy people. Take risks. Build a differentiated skillset. Pursue timeless wisdom, not intellectual fashions. Be skeptical of convention, and don... See more

Many of us are wired to look at work as something that should produce monetary rewards. Or at least with writing, some amount of attention, or new followers. But on the internet, sustained attention may take years to materialize, if at all. And too many people are focused on short-term followers instead of the genuine credibility that can come from... See more