Aspirational Software

As technology advances, software will increasingly be chosen not just for how well it addresses its use case, but how it conveys its personality, similar to how we choose our clothes. We’re already beginning to see this shift. In highly individualized spheres like note-taking tools and consumer crypto, software is often chosen based on identity. Wh... See more

And yet, in so much modern software today, you’re placed in a drab gray cubicle — anonymized and aggregated until you’re just a daily active user. For minimalism. For simplicity. For scale! But if our hope is to create software with feeling, it means inviting people in to craft it for themselves — to mold it to the contours of their unique lives an

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If I had to take a bet of what the majority of iPhone owners are doing right now, it would be very simple → they’re looking at their iPhone. Hardware that powerful, produces an image that is equally powerful and equally shared. The iPhone’s image is one of self-attention.

Each hardware paradigm releases a sort of canonical image that goes along wit... See more