Ask Teresa: How Can You Test a Customer’s Willingness to Pay...

Ask Teresa: How Can You Test a Customer’s Willingness to Pay? - Product Talk

Ask Teresa: How Can You Test a Customer’s Willingness to Pay? - Product Talk

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see if the user would be willing to pay for it, even if you have no intention of charging them for it.

Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)