Now when looking to adopt a feature, I ask myself:

Why is this feature working in that product?

Why might this feature succeed or fail in our context, i.e. will it translate well?

What adaptations are necessary to make this feature succeed in our context?

- There are, broadly speaking, two kinds of product development processes: - You ask customers what problems they have, and build for those stated problems. In some domains this may take the form of asking customers what they want, and then building exactly what they want. - Or you don’t ask the customer anything, instead you iterate internally and... See more

Designers and developers are willing to collaborate but are facing key challenges:

• Their tools are not connected (Figma for designers | Microsoft Visual Studio and Github for developers)


• They don’t speak the same language


• Design tools produce images that developers have to translate into code


• It’s impossible to preserve a brand identity across all its

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