added by sari · updated 2y ago
Ask an expert: What’s the best way to begin software localization?
- Starting with language/market fit brings three other big advantages:
1. Speed - Product build-measure-learn cycles, even just prototyping, can take weeks. But you can iterate language 5X in a single day.
2. Traction - A pre-launch lead-capture site (that markets the product to validate demand) with 25% conversion is a strong signal to potential inves... See morefrom Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Their Minds
Brandy Cerne added
- In order to successfully onboard a horizontal product, we need to increase their skill over time to keep up with their changing goals.
New users do not yet have the vocabulary to understand the appNew users do not yet have the vocabulary to understand the appImagine that you are in a foreign country where you don't speak the language. You're hungry ... See morefrom The hard problem of onboarding horizontal products
sari added
- Why is this feature working in that product?
- Why might this feature succeed or fail in our context, i.e. will it translate well?
- What adaptations are necessary to make this feature succeed in our context?
from How Duolingo Reignited User Growth by Jorge Mazal
Liam added