Ask an expert: Does my dog need chef-prepared food? | Thingtesting
Alison Roman: “People are so brand-conscious now, and I think they’ve become that way about food. ‘Are those the Fishwife anchovies?’ No, it’s Cento. Or some Spanish brand you’ve never heard of, but it’s the same anchovies inside the tin. People are too conscious about choosing the ‘right’ thing that signifies their taste level, or who they are as
... See moreBlackbird Spyplane • Everyone's disrupting and it's exhausting
All those tech-driven foods are still around, but they don’t tempt consumers the way they once did. Instead, the fastest growing categories in the food business are built on an entirely different vocabulary: gourmet, artisan, healthy, organic, nutritious, sustainable, local, homemade.
Ted Gioia • Has the Internet Reached Peak Clickability?
Because dog food is for dog owners. It’s for the way it makes them feel, the satisfaction of taking care of an animal that responds with loyalty and affection, the status of buying a luxury good, and the generosity of sharing it. Some dog owners want to spend more on the dog food they buy. Some want gluten-free dog food, loaded with high-value plac
... See moreSeth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
