So I get it, protein is incredibly important. It’s good for you. But people go a little crazy about it. They put protein into everything. They make protein cookies, protein coffee, protein sports drinks—any food that you can think of, they cram protein in. Now, I’m not totally opposed to this. I’d say it’s better than just eating pure junk food... See more

Moderation isn’t necessarily my strong suit. After all, I was a drug addict. But when every single thing we do is about optimization or self-improvement, doesn’t the joy evaporate? I am not suggesting we live like the French or Italians, but maybe it’s time to step back and realize that a meal, especially with good company, is one of life's last... See more

I eat real meat, because plant-based meat is so ultra-processed 🍔🙄

Right?

Wrong. And here is why 👇

1️⃣ Both of these are ultra-processed.

Why Animal-Based Might Be Your Final Destination

An animal-based approach still gives you ALL the benefits of ditching processed foods, grains and seed oils...

But adds back in the foods your body actually loves:

Ripe seasonal fruits (nature's perfect carb package)

Raw honey (humans have been scaling cliffs for this stuff for millennia)

Raw dairy (if... See more