As the Dodgers enter their Shohei Ohtani Era, failure is not an option

Every sports story is a labor story, and this one dates back to 1965 when the fledgling Major League Baseball Players Association began to strengthen in response to the owners’ threat that they would cancel the players’ pension plan. Since then the sport has seen nine work stoppages, some $270 million in owner fines after the players proved the tea... See more

Thus, as the cable-tv-dominated status quo crumbles, pro sports will develop a new playbook, centered around better telling player stories. Players will also have more opportunity to tell and sell these stories themselves, direct-to-consumer: