As calculators shifted math from rote computation to conceptual exploration, AI nudges creativity towards the uniquely human - the emotional, the ethical, the culturally resonant. It’s not a duel at dawn with paintbrushes or pianos but a partnership, with AI as the trusty sidekick, expanding the canvas of human expression.

For creatives, it’s... See more

Elliot Vredenburg, Creative Director at U.N.N.A.M.E.D., told me “AI is most valuable behind the scenes. It’s very useful in moments where sketches matter more than polish. It can help brainstorm faster, explore more directions, and pressure-test ideas. That’s exciting! But it works best when it’s a collaborator, not a replacement. When you try to... See more

People often fundamentally misunderstand AI as a creative tool: They assume it’s meant to do everything, replacing human creativity entirely. They’re afraid that the resulting work is soulless, inhuman.

But using AI well is like using any other tool well. You employ it for tasks that are best suited to its abilities. You act as an editor for

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