When it comes to AI, we need to aim higher than the question: “What if you could press a button to generate an essay?” AI can produce infinite amounts of content; quantity is its game. Quality, intention, taste, originality, vision—that’s where we come in.

Our interfaces should facilitate prose-sculpting, meaning-architecting, memory-augmenting, and

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I want to see more tools and fewer operated machines - we should be embracing our humanity instead of blindly improving efficiency. And that involves using our new AI technology in more deft ways than generating more content for humans to evaluate. I believe the real game changers are going to have very little to do with plain content generation.

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Honour your creativity

In many ways, I feel fortunate that we built Poolsuite, Vacation® and other projects before AI became as accessible as it is now. That time gave me a runway to hone the skill of being creative. But the other day, I found myself slipping into a terrible new habit, and turning to ChatGPT before I even gave my brain 30 seconds to... See more

There's this idea floating around that using AI means you're somehow cheating the creative process or making it too easy.

But that's NOT how I use AI at all.

When I work with AI, I'm not checking out of the creative process. I'm fully in it—throwing questions, bouncing ideas, asking for rephrasing, exploring different angles.

This is VERY different to... See more

Our interfaces should facilitate prose-sculpting, meaning-architecting, memory-augmenting, and inspiration-harvesting—all grounded in sources we love and trust. Just as calculators shifted math from rote computation to conceptual exploration, AI can nudge creative work toward the things humans are uniquely good at: thinking and feeling deeply.