Repeating what our stakeholders say, using terms that will be more helpful to the conversation, is a great step toward a common language without coming across as overtly condescending or alienating them for using the wrong words.

you should always ask is, ‘What are we trying to communicate?’”

There’s a similar idea called the McDonald’s theory, proposed by Jon Bell. If you’ve ever had the experience of standing around with friends trying to decide where to go eat, then you know this feeling. Everyone is trying to be polite, and no one seems to really care which restaurant you go to. As a result, you all continue to stand around and not

“Uses a common pattern” “Draws the user’s attention” “Creates a flow for the user”