The stories our culture tells about creativity almost always concern individuals: think Steve Jobs, Albert Einstein, Kanye West. These stories are tempting because they are simple, because they appeal to our veneration for individualism, because we love our heroes. We have very few models for storytelling that concern small groups of people, or ent... See more

“creativity is also viewed as a property that belongs not only to a select few; everybody can exercise it. And its exercise can occur within the mundane experiences of life, not just in the formulation of significant scientific, artistic, or other achievements.”