Ari's Top 5—An Exploration of Essence

The most important question any business leader could ever ask themselves –  “What business are we in?”

• If you ask yourself this question ~5 times (without repeating answers, of course) it’s like an archaeological dig to figure out the true essence of your company

meaning’s ‘essential quality has to do with having a sense of purpose, value, and impact—of being involved in something bigger than the self’.

Essence should be the primary concern in our lives. Everything else should come second and should function in the service of Essence. You need to do whatever in your life will enhance and support your essence.

Essence is not one big lump, not one state or experience or mode of being. Essence has (or is) many states or qualities. There is truth; there is love; there is compassion; there is objective consciousness; there is value; there is will; there is strength; there is joy.

The essence of something is the function you want this item to perform, the purposes you will use it for, or what you think it will give to

Every idea has an “essence”: the heart and soul of what it is trying to communicate.