Apple Design Award Finalist After 15 Years
If everyone is busy making everything,
how can anyone perfect anything?
We start to confuse convenience with joy.
Abundance with choice.
Designing something requires focus.
The first thing we ask is:
What do we want people to feel?
Delight.
Surprise.
Love.
Connection.
Then we begin to craft around our intention.
It takes time.
There are a thousand no’s for... See more
how can anyone perfect anything?
We start to confuse convenience with joy.
Abundance with choice.
Designing something requires focus.
The first thing we ask is:
What do we want people to feel?
Delight.
Surprise.
Love.
Connection.
Then we begin to craft around our intention.
It takes time.
There are a thousand no’s for... See more
Apple, “Intention” | Insights and Inspiration from 50+ Great Examples
A good product is:
- Innovative; it must have creativity
- Useful
- Beautiful
- Easy to use
- Unobtrusive, modest
- Honest
- Timeless ; it won’t become outdated
- Doesn’t skip over any small details
- Environmentally friendly and doesn’t waste resources
- Not overly designed, “less is more”