Success comes from persistently improving and inventing, not from persistently promoting what’s not working.

the way to grow your business is to focus entirely on your existing customers. Just thrill them, and they’ll tell everyone.

Business is not about money. It’s about making dreams come true for others and for yourself. Making a company is a great way to improve the world while improving yourself. When you make a company, you make a utopia. It’s where you design your perfect world. Never do anything just for the money. Don’t pursue business just for your own gain. Only

I get the deeper happiness of knowing that the lucky streak I’ve had in my life will benefit tons of people—not just me. I get the pride of knowing I did something smart and irreversible before I could change my mind. I get the safety of knowing I won’t be the target of wrongful lawsuits, since I have very little net worth. I get the unburdened

Make yourself unnecessary to the running of your business.

Resist the urge to punish everyone for one person’s mistake.

don’t think you need a huge vision. Just stay focused on helping people today.

For an idea to get big-big-big, it has to be useful. And being useful doesn’t need funding.

Happiness is the real reason you’re doing anything, right? Even if you say it’s for the money, the money is just a means to happiness, isn’t it?