Anything You Want: 40 Lessons for a New Kind of Entrepreneur

anything less, don’t pursue it.

But I never again promised a customer that I could do something that was beyond my full control.

No “yes.” Either “Hell yeah!” or “no.”

“From:” name, right? Why not use that to make people smile, too? With one line of code, I made it so that every outgoing e-mail customized the “From:” field to be “CD Baby loves [first name].” So if the customer’s name was Susan, every e-mail she got from us would say it was from “CD Baby loves Susan.” Customers loved this!

When you’re onto something great, it won’t feel like revolution. It’ll feel like uncommon sense.

Present each new idea or improvement to the world. If multiple people are saying, “Wow! Yes! I need this! I’d be happy to pay you to do this!” then you should probably do it. But if the response is

We all grade ourselves by different measures: ▸ For some people, it’s as simple as how much money they make. When their net worth is going up, they know they’re doing well. ▸ For others, it’s how much money they give. ▸ For some, it’s how many people’s lives they can influence for the better. ▸ For others, it’s how deeply they can influence just a

it always led to the customer and

At the end of each order, the last page of the website would ask, “Where did you hear of this artist? We’ll pass them any message you write here.”