At the end of each order, the last page of the website would ask, “Where did you hear of this artist? We’ll pass them any message you write here.”

Your company should be willing to die for your customers. That’s the Tao of business: Care about your customers more than about yourself, and you’ll do well.

anything less, don’t pursue it.

Never forget why you’re really doing what you’re doing. Are you helping people? Are they happy? Are you happy? Are you profitable? Isn’t that enough?

If you think your life’s purpose needs to hit you like a lightning bolt, you’ll overlook the little day-to-day things that fascinate

Happiness is the real reason you’re doing anything, right? Even if you say it’s for the money, the money is just a means to happiness, isn’t it? But what if it’s proven that after a certain point, money doesn’t create any happiness at all, but only headaches? You may be much happier as a $1 million business than a $1 billion business.

no matter what business you’re in, it’s good to prepare for what would happen if business doubled.

Never forget that you can make your role anything you want it to be. Anything you hate to do, someone else loves. So find that person and let her do it.

Once you’ve got a hit, suddenly all the locked doors open wide. People love the hit so much that it seems to promote itself. Instead of trying to create demand, you’re managing the huge demand.