Anti-Network Effects
First, I start with the principal dilemma, which I call “Anti-Network Effects.” It’s a myth that network effects are all powerful and positive forces—quite the opposite. Small, sub-scale networks naturally want to self-destruct, because when people show up to a product and none of their friends or coworkers are using it, they will naturally leave.
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
First, I start with the principal dilemma, which I call “Anti-Network Effects.” It’s a myth that network effects are all powerful and positive forces—quite the opposite. Small, sub-scale networks naturally want to self-destruct, because when people show up to a product and none of their friends or coworkers are using it, they will naturally leave.
... See moreAndrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
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