DoorDash is partnering with generalist and specialized retailers which are aggregated on the DoorDash marketplace. DoorDash manages the deliveries from the store network of these partners. Retailers can also leverage DoorDash last mile delivery network to sell and deliver their products in less than 30 minutes on their proprietary channels.
Catalogue expansion: besides grocery, GoPuff has added pharmacy, baby products, pet food, etc. It's also launched ghost kitchens to complement its offering with fresh food with coffee or pizzas.
Advertising for CPG brands: GoPuff has a self-served advertising platform for CPG brands offering ad pro
DoorDash is building its own network of dark stores (under the DashMart brand). Moreover, DoorDash is collaborating with retailers to help them master this new logistics format. Retailers act as wholesalers providing the products (inc. their private labels) and the delivery to the dark stores while DoorDash operates the dark stores and takes care o