The Future of Social

Here is probably where everything starts: ad-driven platforms (Facebook, Instagram, Youtube) only reward top creators. Mid and small-size creators are left out - no matter how engaged their audience is. Long story short, mid and small-size creators desperately need new tools to engage and monetize their community.

The internet stage is more crowded. Attention is more expensive. Making one's voice heard has gotten harder. The good days of cheap Facebook ads are behind us. Turning users into contributors and advocates is a hard-to-crack but high-rewards marketing strategy. Community is the new Moat.

Circle is Shopify for communities, Geneva is Slack for communities.

The 2000-2020 internet social has been dominated by a handful of players: Facebook, Twitter, Pinterest, Instagram. Yet will it remain exactly as it is ? Most likely no. The Internet Social landscape is undergoing a major change: Decentralization. Momentum is shifting from internet giants to micro-communities.

Facebook's momentum is behind (hours per week per user on Facebook is -26% since 2017 & Facebook NPS is -21%). And while it is certainly not dead, the 2020s will inevitably see the rise of new social products.

Discovery is a fascinating topic that is extremely difficult to nail in any industry. Countless failed start-ups attempted to enable Discovery in the Travel industry. Shopify has tried 4 times to step in the Discovery business with no success. Discovery in Communities and the Passion Economy makes no exception.