An Interview With Jack Dorsey

I think the core, critical sin was choosing the advertising model to begin with. Brand advertising is not like direct advertisement, which is more programmatic. It requires something like a Disney to essentially give you a favor, because the only players that matter to them are Google and Facebook. Snapchat, Twitter, everything else did not matter.... See more

When our activist came in, I offered to step down as CEO and the board wanted to go in a different direction. I didn't want to be on a board with an activist. I didn't want to run a company like that. It's just a Wall Street mess. It's not creative, it's diminishing. But the board said no. So at that point, I'm like, okay, I have to plan an exit. I... See more