- YouTube

No matter how austere, no matter how formalist, no matter how devoted to function, your design should have a moment of delight. That's how you know it was designed for humans.

Polish, polish, polish, but be careful not to scrub away the moments that have no purpose other than to delight.

One of the most interesting things about hearing Lucas talk is realizing how deeply he thinks about how things feel, not just how they look. This part of the design process—art direction—is becoming more important in the AI age. Now that it’s easier to generate images, Lucas says, designers are spending their time curating experiences that feel mor... See more