One of the most interesting things about hearing Lucas talk is realizing how deeply he thinks about how things feel, not just how they look. This part of the design process—art direction—is becoming more important in the AI age. Now that it’s easier to generate images, Lucas says, designers are spending their time curating experiences that feel mor... See more

But most websites today prioritize efficiency and usability, which leads to a kind of architectural sameness. “Everybody's house sort of looks the same,” he says, “you're taking the same hallway... because we’ve fallen into the same UI patterns.” He wonders about a new kind of website that invites curiosity rather than just guiding a behavior. “Isn... See more