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As David French wrote last year in the New York Times : “We’re misinformed not because the government is systematically lying or suppressing the truth. We’re misinformed because we like the misinformation we receive and are eager for more.”

Gondelman’s post, which has received nearly 70,000 likes, resonated because it speaks to a hugely important and rarely discussed aspect of the misinformation problem: the huge consumer demand for it. The rise of social media and parallel decline of mainstream journalism have enabled us to create what researcher Renee DiResta calls “bespoke realitie

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And yet of all the takes that landed over the weekend, none stuck with me more than this post from comedian Josh Gondelman. “I know people are saying not to spread conspiracy theories right now,” he wrote on Saturday in a viral X post, “but I would like to read them.”

Gondelman’s post, which has received nearly 70,000 likes, resonated because it spe... See more