Amorphous consulting

If concrete consulting is for the problems organizations already know they have to solve, amorphous consulting is for the problems organizations can’t put words to yet.

Unlike the concrete consultant, the amorphous consultant doesn’t begin as a clear expert in what the client already knows it needs. Figuring those needs out is what those apparently aimless conversations are for. The sensemaking/patternfinding work being done there is exactly like what happens when I do ethnographic research in organizations: I’m l... See more