Amazon is good at so many things. Why is it bad at games?

Games are seen as a tool to sell cloud - Amazon wants to build computationally intensive games that show off the power of the cloud to their enterprise customers, and that creates the wrong incentives for building fun games

Games are treated differently than video - Amazon’s video division is run by entertainment industry veterans, and they report directly to Jeff Bezos. Amazon’s game business reports to Andy Jassy, the CEO of AWS, and AWS doesn’t have much experience selling games

Games are art, not software - Successful game studios try to protect the creatives from the nasty “finance guys.” Amazon’s culture of A/B testing, user surveys, and iterative critiques works well for product, but it’s “horrible for creative endeavors”