This stems from the structure of the web — it’s a tangle of links, a jumble of interconnected ideas. It fractalizes our attention, nudging us to leave fragments of our mind trapped in open tabs like a thousand tiny horcruxes — open loops feeding off our attention until they wither away, replaced by our latest distraction.

There’s a bottleneck here:

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In my time crafting on the web, I’ve come to understand that the websites have limited meaning on their own, what matters are the links between them. The web exists in its links, not in its pages.