All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
amazon.com
All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
If your story is easy to spread, and if those you converted believe that it’s worth spreading, it will.
Seth Godin • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
This group was treated as a homogeneous group, sharing just one worldview: we like sushi.
Seth Godin • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
Authenticity is more important than getting noticed.
Seth Godin • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
the path to profitable growth is in satisfying wants, not needs.
Seth Godin • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
We’re constantly scanning the world around us for changes.
Seth Godin • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
What are you doing to reward people who have a worldview like this? How can you help them spread the word that it’s a good worldview to have?
Seth Godin • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
Speaking respectfully to a person’s worldview is the price of entry to get their attention. If your message is framed in a way that conflicts with their worldview, you’re invisible.
Seth Godin • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
genuine cosmetics made by someone who cared.
Seth Godin • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
Marketing succeeds when enough people with similar worldviews come together in a way that allows marketers to reach them cost-effectively.