We’re looking at what’s going on in the world and using words to help people make sense of it. It’s ultimately a service to the reader — here’s what’s happening out there, why it’s important, and what it means for you.

UW Madison professor of journalism, Sue Robinson, recently publishedHow Journalists Engage: A Theory of Trust Building, Identities, and Care . In it, she names the new roles and skill sets that those working in journalism need to invest in so that information can be used and trusted. They include:

• Relationship Builder


• Community Collaborator


• Community

... See more

What I have learned in my years studying the role of journalism in civic discussion is that democracies are best served when media coverage focuses on issues that affect society and people’s everyday lives and minimizes “horse race” reporting that obsesses over who is ahead in opinion surveys or fundraising.