All Hail the Cloud
This isn’t the same kind of attention we give to our Instagram and TikTok feeds. It is a ritualised form of intentional presence directed to a shared sense of meaning and history.
As a result, our digital commons has become commoditised and overrun by the cult of self. When we shout ‘listen!’ on social media, we are demanding that others ‘Listen to... See more
As a result, our digital commons has become commoditised and overrun by the cult of self. When we shout ‘listen!’ on social media, we are demanding that others ‘Listen to... See more
Alexander Beiner • Myth and Metrics: How Social Media Robs Us of Ritual, and How to Revive It
Myth and Metrics: How Social Media Robs Us of Ritual, and How to Revive It
Alexander Beinerbeiner.substack.com
Independent creators today, consciously or unconsciously, subscribe to a kind of algorithmic polytheism. If you publish words on Twitter, you're doing proof-of-work sacrifices to honor one unknowable god; if you publish videos to Youtube, you're doing different proof-of-work sacrifices to honor a different unknowable god. And so on.