All Day I Dream About Substack (ADIDAS)

May 23, 2024

1. I know what makes people grow more reliably than anything else. It is: taking on a difficult project with some amount of public accountability. This can be large or small: a lecture series, a business, a blog, a house, a child, etc.


2. It’s strange, but I know that it’s common to resist positive emotions, as well as negative ones. Ask yours

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Substack’s promise is that the best writing will rise to the top. But, in reality, the best writers—on Substack or anywhere else—aren’t just creators of content; they’re mirrors for aspiration, revealing something readers feel, think, or want to become.

But what's amazing with Substack that's under discussed is that subscribers actually do feel like they're investing in creator success. They subscribe for the content but also because they want that creator to continue doing what they do. There's just no financial association with that success.