Modern consumerism is the best-funded social science experiment in the world, the Galapagos Islands of human weirdness. More important still, an ad agency is one of the few remaining safe spaces for weird or eccentric people in the worlds of business and government. In ad agencies, mercifully, maverick opinion is still broadly encouraged or at leas

The three principal modern forms of media consumption device, the laptop/desktop computer, the tablet and the mobile phone, are also products of the human form. Of the millions of hypothetical possibilities* there are, effectively, three comfortable modes for the human body: 1) standing up, 2) lying down and 3) sitting upright. The three devices wi

it’s easy to achieve massive improvements in perception at a fraction of the cost of equivalent improvements in reality.

being rational means you are predictable, and being predictable makes you weak.

‘privileging the hypothesis’.

But the truth is that ancillary details have a far greater effect on our emotional response, and hence our behaviour, than measured outcomes.

Richard Feynman,

And yet we spend very little money and time looking for psychological solutions, partly because, in attempting to understand why people do things, we have a tendency to default to the rational explanation whenever there is one.