AI could also enable smaller studios and creative entrepreneurs to compete more directly with large studios, with the potential to increase total content supply and open up new opportunities for the broader creative community. The research indicates this outcome is less certain than the anticipated impact across existing production processes. It... See more

Post-production work is often outsourced and can be the second most intensive step, particularly for VFX-heavy sci-fi and blockbuster movies.15 Producers noted that AI is already used to dub and localize content and to accelerate footage clipping and video library filtering, a trend illustrated by Moments Lab’s partnership with Banijay.16 Many... See more

Creative erosion and related talent implications center on whether AI-generated or AI-modified work can reflect artistic intent and accurately portray lived experiences without distortion, as well as on AI’s ultimate impact on entertainment jobs. Guilds and unions have negotiated for language that protects artists.40 Recent events highlighting the... See more

How much economic value technology vendors could capture remains unclear. If broader video tools follow the trajectory of large language models, with intense competition between vendors and open-source models closely trailing best-in-class offerings, then value may largely pass through to distributors and producers as tools become democratized and... See more

Even a modest shift in viewer behavior could have a meaningful impact on industry profit pools. If, for example, existing open video distribution platforms captured an incremental 5 percent of TV and film viewing hours in the United States, there would be a $13.2 billion decline in US TV and film distribution revenues. This loss would only be... See more

Specifically, what these new formats could look like is difficult to assess, given the nature of the creative process. However, many executives said such a shift is possible, based on past experiences. “We will see a wave of new formats with AI, in the same way that nonlinear editing innovations gave rise to a wave of talent and reality shows,”... See more