AI will change how you search—here's how | Zapier

The search experience on the internet is dying. Google is no longer trying to organize the world’s information. It’s just scraping it, stealing it, and serving an AI generated mashup of everything it steals from human creators in an effort to keep people on the first page of search results, because that’s where their ads are and where they make the

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I suspect billions of people will be happy to receive their answers to complicated queries directly on the search results page, uninterested in where the information comes from, so long as it’s accurate enough.

But to everyone who depended even a little bit on web search to have their business discovered, or their blog post read, or their journalism... See more

Curators filter signal from noise in an increasingly noisy world. As the barriers to being a creator decrease, the internet gets even noisier and the need for credible curators increases. Algorithms will continue to play a role in aggregation, indexing, and personalization. But the best curation requires a human touch. You’re more likely to have an... See more