There is simply no path forward for a news outlet of any meaningful size trying to support itself on social and search traffic. So what will be the A.I. platform publishing strategy? Well, I’m going to make a couple predictions and we’ll see how I do:

1. The conversational A.I. search results will get better and quickly make the human-generated results

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Google is trying to kill the 10 blue links. Twitter is being abandoned to bots and blue ticks. There’s the junkification of Amazon and the enshittification of TikTok. Layoffs are gutting online media. A job posting looking for an “AI editor” expects “output of 200 to 250 articles per week.” ChatGPT is being used to generate whole spam sites. Etsy i... See more

I suspect billions of people will be happy to receive their answers to complicated queries directly on the search results page, uninterested in where the information comes from, so long as it’s accurate enough.

But to everyone who depended even a little bit on web search to have their business discovered, or their blog post read, or their journalism... See more