AI Focus Groups—And Soon AI Copywriters—Will Make Ads Superhuman
The boring answers
What might be flashing through your head are the easy ideas:
What might be flashing through your head are the easy ideas:
- ad creatives (and landing pages, and really all assets) will have infinite variations, and it’ll be easy to generate/test many of them
- video, audio, and other forms of content will be much cheaper to create, thus more accessible to a wider swath of marketers
- LLMs will
How AI Will Reinvent Marketing
t is as sure as eggs are eggs that the power of AI content and distribution, if applied to the (now) old paradigm of marketing, will break it and inflate the concept and quality of ‘content’ to the point of zero utility. The new firms and leaders will be the ones who both recognise that and formulate a new paradigm, whatever that looks like
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The Rational Model Advantage
This shift runs deeper than content accessibility, though. I believe AI models will function as fundamentally different consumers than humans. People famously make emotional decisions, ignoring rational economic models in favor of satisficing and heuristics. Models, however, detect patterns in quality information.
This
... See moreNoah Brier • Why AI Will Improve Content Quality, Not Degrade It // BRXND Dispatch Vol. 77
