Agency: Starting a Creative Firm in the Age of Digital Marketing (Advertising Age)
The three primary catalysts of transformation—change velocity, selective consumption, and success factors—will drive the need for a new breed of agencies, functioning within a more open and collaborative ecosystem. If you are a rising star in a traditional firm, you too have a choice. Life and business are about the pursuit of purpose. Push for cha
... See morePaul Roetzer • The Marketing Agency Blueprint
