Advertising and Web3

The other argument for Web3, one that I think is a bit generous, but worth considering, is that Web3 solves a central problem with the way we’ve made money online for the last three decades: scale. In an internet determined by advertisers, everything must reach a level of scale that is both impossible to maintain, and possibly unhealthy for society... See more

Ads have ruined company priorities

It used to be that we design for the best possible experience. But then “free” came around. Nothing is really free, however – you may not pay for it but you do with your data to improve ad targeting.

As a result, the incentives for the creators of these products is not to create a better experience for you. It’s to... See more

Web2 is great at monetizing artificial scarcity through paywalls for stuff like content, courses, and communities. Web2 is also great at monetizing attention through ads. But as we’ve seen, ad platforms heavily favor large creators and optimize for certain engagement metrics that aren’t always in the best interest of people consuming the content. S... See more