Most people don’t respect momentum. They treat it like a nice-to-have instead of what it really is: the single most powerful force in execution.

Momentum doesn’t just make things easier. It changes the game. It turns hard problems into solvable ones. It makes good ideas spread faster. It removes friction, attracts talent, and creates its own... See more

Whenever you want to change your behavior, you can simply ask yourself: How can I make it obvious? How can I make it attractive? How can I make it easy? How can I make it satisfying? If you have ever wondered, “Why don’t I do what I say I’m going to do? Why don’t I lose the weight or stop smoking or save for retirement or start that side business?

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