Most people don’t respect momentum. They treat it like a nice-to-have instead of what it really is: the single most powerful force in execution.

Momentum doesn’t just make things easier. It changes the game. It turns hard problems into solvable ones. It makes good ideas spread faster. It removes friction, attracts talent, and creates its own... See more

Whenever you want to change your behavior, you can simply ask yourself: How can I make it obvious? How can I make it attractive? How can I make it easy? How can I make it satisfying? If you have ever wondered, “Why don’t I do what I say I’m going to do? Why don’t I lose the weight or stop smoking or save for retirement or start that side business?

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In other words, the faster you try to change, the more likely you are to backslide. The very pursuit of rapid change dials up a wide range of counteracting forces which are fighting to pull you back into your previous lifestyle. You might be able to beat equilibrium for a little while, but pretty soon your energy fades and the backsliding begins.