
ADBE-Deep-Dive-2


The last piece of data, on the right, illustrates the business impact metrics: RPC (the revenue per click), ROI (the return on investment), and Margin (typically revenue minus campaign cost).
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Adobe generated more than $1 billion in recurring revenue faster than anyone else has—Adobe discontinued new releases of the desktop‐based Creative Suite to focus their innovation on the new foundation.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
