Behavioural Science, Behavioral Science, Nudging, Nudge, Human Behaviour, Human Decision Making, Heuristics and Biases, Test and Learn Approach, Research Informed Advisory, Strategy Advisory, HR Advisory, Organisational Development Advisory, Government Advisory, Non Profit Advisory, Behavioural Economics, Behavioral Economics, and Decision-Making

Listen deeply to what people have to say about your brand and your product. The answer key is already in front of us. This is not new, but it is becoming more and more important, and rarely is it being implemented at the right moments, (again, during R&D vs. post-campaign analysis.)

How do we do this? I’ve dubbed it “Layering & Triangulating.”... See more