Many of the Gen Zers who took the stage, including creators, actors and creative directors, highlighted how they’re consciously cutting back on doomscrolling and becoming more intentional in their selection of online content. Several discussed how they’re deliberately spending more time at in-person gatherings and community events in an attempt to... See more

Crucially, he told Ad Age after his presentation, brands shouldn’t leverage these communal gatherings as an opportunity to push products onto attendees, and instead show up by organizing and funding them.