Ad of the Day: Marmite becomes contraband in exposé documentary

It’s curious to want to call an advert ‘objectifying’, because of course it is: its function is to promote an object. Yet this nonetheless feels like the right word, not only in reference to the object of the ad’s intentions, but the kind of gaze that is filming it. The camera, the eye, is fixated on the phone’s ‘thing-ness’: not what it can do, bu... See more

I don’t think anyone really likes these ads. The pro argument is that they subsidize free products. But where is this money coming from? Internet advertisers closely track the return on their ad spend. In aggregate, in the steady state, when an advertiser spends $1, they are getting back more than $1 from the targeted users. So the money is ultimat... See more

Teardown of an emotionally powerful ad

on taste & creative direction https://t.co/8YHZufvaqt

Advertising is worth saving, and while Web3 will indeed enable all sorts of new business models, we should not be so quick to discard the mechanism that funded most of what we treasure about the ‘first draft of history’ called journalism (and much else besides). Certainly, any discussion of the advertising future which starts with some morality pla... See more

It was a sensation. That evening all three networks and fifty local stations aired news stories about the ad, giving it a viral life unprecedented in the pre–YouTube era. It would eventually be selected by both TV Guide and Advertising Age as the greatest commercial of all time.

brand, our media signature, generated whether we like it or