Activation is not a secret
“Motivating the committed outperforms persuading the uncommitted.”
- Seth Godin
The secret isn’t to optimize the landing page : it’s to optimize the reason people are coming to your site. You can’t convert people who don’t want what you have… you need to attract people who do.
When we build a system and create the conditions for engagement and growth, it happens without tweaking the last step. And if the system isn’t there, all
... See moreFix activation, and suddenly monetization improves, retention goes up, and acquisition loops actually start to work. Truly, like magic.
How to sequence your growth squads
What can we add to this moment?
∙What action would make this memorable?
∙What would make ME stop scrolling if I saw this story?
∙What would make someone text this link to a friend?
∙What action would make this memorable?
∙What would make ME stop scrolling if I saw this story?
∙What would make someone text this link to a friend?