You’ve created a stellar email newsletter, but few subscribe. You’ve launched an intriguing podcast, but listeners are nonexistent. You’ve published an exceptional blog post, a compelling research report, a remarkable webinar, a top-notch video, a stunning visual… but the audience just isn’t showing up.

And so we get on the Facebook merry-go-round, boosting our posts, counting our followers, and creating ever more content in the hope of being noticed. There are so many other ways to make an impact and earn trust. Much of what we take for granted in our marketing toolbox was considered a risky innovation just a few generations ago. It’s worth disca

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This might sound obvious but I think the key to success on social media is to be interesting, helpful, and genuine. The goal isn’t simply to acquire users and post content, but rather to build meaningful connections with people; connections that allow you to grow your reputation, gain people’s trust, and ultimately earn the right to share the thing

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